Project Description

Beckman Coulter needed a high profile tool to market their new Middleware Products.

I.D.E.A. produced a series of videos that utilized 2D animation, cgi screen demos and live video footage all orchestrated to help guide customers through the features and benefits of the Middleware Products. The videos were optimized to perform for a variety of applications; including online distribution, PowerPoint and trade shows.

The Beckman Coulter Video series proved highly effective with consumers and sales staff alike, with viewers finding the videos informative and entertaining.