Project Description

Kawasaki Motorcycle wanted to assure their customers that the KX450F new pneumatic shock absorbers were easy to adjust and maintain.

I.D.E.A. produced a 3 minute Online Video that fused hard facts about the air-shocks with exciting, high-performance motocross riding utilizing a Red HD Camera to capture amazing crane shots.

Kawasaki decided to use the video not only on their corporate consumer website but supplied their sales team with the video to help them move the KX450F bikes out the showroom door.