Project Description

Makita USA, Inc. hired IDEA to write and produce one of the most important videos they ever made, a video that would celebrate their 100 year anniversary and define their brand essence for the future.

IDEA incorporated the historical milestones of Makita’s successful past and fused them into a larger story that encompassed the “building spirit of the country”, thus embedding Makita into the very foundation that built this great nation. The resulting video was entertaining and informative… but more unexpectedly for the intended audience, it was very emotional. Feedback from viewers reported that they were touched by the video (some even shedding tears) and that therefore the film helped cement Makita’s relationship with their top 200 distributors.