Project Description


To figure out how to train people to use Toshiba’s complex control panels found on their various products such as copiers and printers.


I.D.E.A. created interactive control panels that highlight key system features. By following the written directions and clicking on the corresponding blinking buttons the user successfully experiences the feature they chose as though they were using the real system.


Through this simulated, hands-on experience, Toshiba’s sales force became  better familiar with their product’s control panels and commanded a more comprehensive, robust understanding of how to sell features to potential customers.